What is RT CDP?

Adobe experience platform data lake

The combination of client profiles into a single, comprehensive view is a vital part of efficient customer data management. With the help of the client Profile Management (CPM) module of the Adobe Experience Platform (AEP), Autowoven specializes in managing client profiles. Businesses may establish and manage unique customer profiles using this module, giving them a comprehensive overview of their clientele.

Autowoven helps companies define the criteria for data collecting and segmentation in order to ensure accurate and comprehensive customer profile management. This entails developing procedures for gathering pertinent customer information from several touchpoints and structuring it inside a single customer profile. In order to enable real-time data synchronization with other systems and guarantee that client profiles are accurate and consistent across various platforms, Autowoven additionally makes use of the extensive set of APIs provided by AEP.

Data governance and privacy are crucial factors to take into account while managing client profiles. In order to ensure responsible management of client data, preserving compliance with pertinent rules, and safeguarding customer privacy, enterprises can use AEP's data governance and privacy capabilities with the aid of Autowoven.

What is Adobe Query Service?

After creating and consolidating a single customer profile, Autowoven goes beyond profile administration to create a number of services centered around the customer profile. These services add to the usefulness and worth of the consumer profile by offering practical information and tailored experiences. Autowoven provides a variety of services, such as:

Using the Query Service API, Autowoven creates custom queries that let companies extract particular data from client profiles. This enables more thorough analysis, segmentation, and targeting based on particular standards and corporate requirements.

Scheduled Queries: To automate data extraction and analysis from the client profile, Autowoven creates scheduled queries. By doing this, businesses are guaranteed fast access to pertinent insights and the ability to base their decisions on the most recent data.

Adobe experience platform data lake

What is Adobe Customer Data Platform?

Integration with BI solutions: The customer profile data is integrated by Autowoven with the desired business intelligence (BI) solutions. Through this interface, enterprises may take advantage of robust visualization and reporting tools to build interactive dashboards that offer insightful information and support data-driven decision-making.

Beyond managing client profiles, Autowoven lets companies to use Adobe Campaign or Marketo to act on the information obtained within AEP. Autowoven creates segmentation and targeting rules that assist marketers in mass-personalizing messages by utilizing the consumer profile data. This includes creating unique campaign workflows to make sure the right message is distributed across the proper channels to the right audience.

Autowoven offers integration services with email delivery platforms in addition to integration with Adobe Campaign or Marketo, facilitating smooth customer communication. Autowoven also enables connection with Adobe Journey Optimizer for companies looking for a comprehensive end-to-end solution, enabling sophisticated customer journey mapping and optimization.

What is Adobe Real-Time Customer Data Platform?

Autowoven enables organizations to successfully use their customer data by combining client profiles into a single, unified view and creating pertinent services around it. In the end, this improves consumer experiences and corporate outcomes by enabling tailored and targeted marketing campaigns, quicker communication, and data-driven decision-making.

Ensuring Effective Communication and Continuous Improvement through the Feedback Loop

Autowoven concentrates on message distribution and creating a feedback loop after customer profiles are consolidated and services built around the customer profile are created. This guarantees that the messages conveyed to customers are potent, unique, and consistent with the standards of the brand. In this regard, Autowoven provides a range of capabilities and services:

What is a Real-Time Customer Profile?

distribution, Personalization, and Message Templates: Autowoven sets up Adobe Campaign for several distribution methods including SMTP, Amazon Simple Email Service (SES), or Mailgun. The effective distribution of bulk emails to users is ensured by this arrangement. Additionally, Autowoven makes it possible to build up SMS and customized app messages, allowing businesses to connect with clients via a variety of media. Autowoven may integrate Adobe Experience Manager (AEM) for consistent branding, making it easier to reuse templates and graphic assets that adhere to the brand's requirements.

Development of the Query Service API: Autowoven creates and configures the Query Service API, allowing enterprises to access specific data from the customer profile. For marketers, this functionality is especially useful because it enables them to gather the knowledge and information they need to develop individualized and targeted marketing campaigns.

Marketer Education: Autowoven understands the value of equipping marketers with the information and abilities they need to maximize the potential of the CDP solution. Autowoven offers specialized training that goes beyond the fundamentals in addition to the training offered by Adobe. This training is customized to the particular AEP + Campaign solution put in place for the company, including any additional integrations that raise its utility. Autowoven makes sure that marketers can fully utilize the CDP solution's capabilities and get the most out of their customer data by offering thorough training.

How can I activate real-time customer profiles?

For marketing efforts to be continuously improved upon and optimized, a feedback loop must be established. Autowoven helps companies set up feedback systems that enable the gathering of insightful data and client input. Through surveys or social listening technologies, metrics like open rates, click-through rates, conversions, and customer feedback can be collected and analyzed as part of this feedback loop. Businesses can better understand their clients' preferences, hone their message tactics, and boost the efficiency of their marketing initiatives by utilizing this input.

Autowoven assists companies in improving consumer communication through efficient message delivery and the creation of a feedback loop. Businesses can increase customer engagement, contentment, and ultimately enhance company results by utilizing customised message templates, optimizing message delivery across a variety of media, and regularly revising strategies based on customer feedback.

In conclusion, Autowoven's proficiency in feedback loop management and message delivery ensures that businesses may effectively engage with their clients. Autowoven enables companies to improve customer experiences and meet their marketing objectives by utilizing the power of the CDP solution, integrating it with distribution channels, offering individualized messages, and building mechanisms for feedback and development.

What is Adobe Real-Time Customer Data Platform?
What is Adobe Experience Platform Data Ingestion?

With significant knowledge of the Adobe Experience Cloud platform, Autowoven is pleased to be an Adobe Certified Partner. We have participated actively in developer conferences, beta testing for new products, and innovation efforts as a dependable partner. This proactive strategy enables us to capitalize on new product features, keep ahead of industry trends, and harness the potential of cutting-edge digital technology.

Autowoven has a long history of using Adobe Experience Cloud products from their inception, having been in operation for more than 12 years. Our longevity has given us invaluable insights that have helped us create best practices and implementation strategies. By working with us, you may take advantage of our extensive knowledge, get started right away, and prevent expensive budget overruns that are frequently related to implementation partners with less experience.

As evidence of our success, numerous important accolades and industry recognition have been bestowed upon our Adobe projects. These honors, such as Stevie Awards, Webby Awards, and CSS Awards, attest to the excellence and effectiveness of our implementations. In order for you to hear directly from our pleased clients about their experiences working with us, we are more than delighted to provide customer referrals.

Frequently Asked Questions


In contrast to a conventional CDP, AEP RT-CDP processes and stores client data in real-time rather than in batches. This enables companies to deliver customised and pertinent experiences using the most recent customer data.


AEP RT-CDP can be utilized with both on-premises and cloud-based systems, yes. To facilitate data sharing with on-premises systems, it offers a range of integration techniques, including APIs, connectors, and custom integrations.